Kendall Jenner’s first Estee Lauder ad is here
The newest face of Estée Lauder, 19-year-old model Kendall Jenner, debuted her first video ad campaign for the brand yesterday. The campaign, which highlights the brand’s newest launch, a black tinted lash primer called Little Black Primer, features a windblown Jenner looking sultry while showing off her lashes. The primer can be used with and without mascara, either alone as a tint, as a base coat to boost volume or as a top coat to set mascara. When the brand first announced Jenner’s contract, it left more than a few people wondering what the reality television and social media star (she has 18.1 million followers on Instagram) would bring to the table—and now we know. It’s an impressive debut that has left us wanting to see more.
