Is Beyoncé's new vegan meal delivery service actually healthy?
Hype, or healthy?(Photo: Getty Images)
Everything Beyoncé touches turns to gold, so it’s probably a safe bet to assume tons will flock to the star’s newly launched vegan meal service.
In partnership with her trainer, Marco Borges, Beyoncé’s 22 Days Nutrition service is based on the well-publicized 22 days of veganism she and husband Jay-Z embarked on in late 2013, upon Borges’ advice. The number “22” refers to the idea that it takes 21 days to break a habit, and on Day 22, you’re well on your way to a real lifestyle change.
The fresh, direct-to-your-door delivery service is marketed to the health-conscious: 100-percent plant-based, totally organic ingredients, non-GMO, gluten-free, soy-free, dairy-free, environmentally friendly and “made with love,” according to the company’s site. Depending on how many meals you purchase — there’s one-a-day, two-a-day and three-a-day options — plans range from around $10 to $15 a plate.
The nitty-gritty of the plan seems to include well-rounded options — dishes such as Hearty Nut Granola or Almond Berry Breakfast Loaf to start the day. Southern Black Beans and Vegetables, Curried Indian Cauliflower and Sweet Potato Bowl with Quinoa, or Ratatouille Pasta with Pesto are some lunch or dinner options.
But is this new meal service really good for you, or disguised with a health halo?
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First, we must talk about veganism, in general. Like most restrictive diets, this one carries its own set of risks, says Lisa Moskovitz, RD, founder of the New York Nutrition Group. While the FAQ section of the 22 Days Nutrition website mentions specifically that you’re getting enough protein with the plan, vegans in general need to be careful they’re getting all recommended nutrients.
“Most vegan dieters are at risk for nutritional deficiencies that are primarily found in or absorbed from animal foods, such as protein, zinc, iron, B-vitamins, vitamin D, and calcium,” she tells Yahoo Health. “This doesn’t mean they can’t reach the RDA [Recommended Dietary Allowances] standards for these nutrients in vegan foods, but it can be very challenging without taking supplements.”
And if you’re not careful, veganism (in time) can also make it difficult to sustain weight. “Since all animal foods are eliminated, you’re also eliminating key sources of iron, vitamin D, calcium, and zinc to support a healthy immune system, strong bones, and other body functions, as well losing some energizing B-vitamins and protein to curb appetite,” Moskovitz says. “These things help build lean muscle, and thus burn body fat, so veganism can be unhealthy and even lead to weight gain over time.”
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That’s why going vegan requires proper planning, Moskovitz says. Many vegan diets tend to be higher in fat and carbs, which can also contribute to weight gain, increased appetite, and blood sugar and energy level swings. The 22 Days program has seemingly taken these factors into account, enlisting chefs to create “the perfect balance of protein, carbohydrates and fat with limited salt and sugar,” according to the site.
Moskovitz agrees the meal plan could be right for some audiences — but not every audience, particularly those who are always on the go. Even though the meal plan is full of colorful, antioxidant-rich produce, for “highly active individuals, this might leave you low on energy,” says Moskovitz. “I would estimate this plan to be between 1,300 and 1,600 calories per day.” That said, you could always supplement with healthy fruits, vegetables, and nuts for more fuel, paying special attention to protein sources for ample muscle recovery if you’re a workout junkie.
With those calorie totals, Moskovitz says the plan does seem tailored toward those looking for a temporary slim-down regimen ‘ especially with a costly price per meal — but it could definitely fit the right person.
“For those who want to try the short-term challenge, her plan does look like it has plenty of nutritious meals with heart-healthy fiber,” Moskovitz says.
