Last week, 27-year-old Natasha Hill made headlines when she said she was getting paid $5,000 to let the internet name her unborn baby.
But now, LAist is reporting that the whole thing is a huge hoax.
The woman who "won" a contest by baby name website Belly Ballot, is actually actress Natasha Lloyd.
"We came up with the idea for the contest and we knew it would be controversial," Belly Ballot's founder Lacey Moler tells TODAY. "But we're a start-up and we wanted to control the situation."
So, after receiving zero authentic applicants, the company decided to hire an actress to play the mother who would let hundreds of strangers name her baby.
Lloyd confirms that she pretended to be Natasha Hill, but didn't give any further details about her contract with Belly Ballot.
Despite the hoax being revealed, Baby Ballot says Lloyd will still receive the $5,000 for her services.
Last week, this story sparked debate.
"I'm so excited to have won!" Lloyd, pretending to be Hill, wrote in a post on the Belly Ballot blog. "The whole Belly Ballot concept is so social and fun, and can’t wait to see what everyone votes for!"
"Online voters will choose Baby Hill’s name from a list of five girl and five boy names, supplied by the website, which will include advertiser-sponsored suggestions. Voters will be allowed one vote per person per sex," TODAY reported at the time.
"This is crazy. You should all be ashamed of yourselves for even considering this. What are you going to tell your baby when they ask you how you chose their name? Don't do it, you will regret this," the commenter Voice of Reason wrote on Baby Ballot's website.
"This might not appeal to everyone, and we definitely respect parents who choose to keep their name and the baby naming process more private," Moler told SheKnows.com. "However, we are allowing baby naming to become more social, and a lot of parents love being able to include their friends and family in the process."
Lloyd said wouldn't look at the website to see which names are up for consideration.
"I'm afraid if I look at them I’ll get my favorite one," said Lloyd. "And then I’ll be disappointed."