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Too lazy to text your girlfriend? Let the BroApp do it for you

Too lazy to text your girlfriend? Let the BroApp do it for you

Hey, guys, too lazy to text your girlfriends? You're in luck. The BroApp will do it for you.

The "clever relationship wingman" — the word "clever" being defined loosely — is designed to let "bros" write sweet messages to their lady friends, and then have then delivered at scheduled times "so you can spend more time with the bros."

While the BroApp might sound like it's designed for the laziest boyfriends ever — or the sleazy ones sneaking around — its creators insists that's not the case.

App developers Tom and James, both 29, of Brisbane, Australia, tell TODAY that the idea for the app came after they both recognized they weren't spending enough times with their girlfriends because of busy work schedules.

"We created a demo BroApp (we didn't even have a name for it at the time!), just for our use, that sent a single daily check-in message," they say. "And was very well-received by our girlfriends!"

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And the unexpected side effect of this "relationship outsourcing"? Improved communication:

"Unexpectedly, each automated message we sent to our girlfriends usually sparked a small conversation. A conversation we wouldn't have had were we not to have messaged her in the first place."

They used their demo app for three months without their partners knowing.

"Personally, my partner was impressed that I would write her a message even though we were going to see each other that night," Tom says. "It did get awkward having to tell [her] about trialing BroApp on her for the past 3 months. When James and I first pitched her the idea, she said, 'Any girl will work it out,' She was wrong."

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And don't worry, bros, Tom and James' app has safeguards in place to make sure the BroApp remains a secret.

It can detect your girlfriend's WiFi and won't send messages if you're visiting her. It won't send a scheduled message if you've communicated with the intended recipient in the last hour. And if your girlfriend tries to open the app, it will go into "girlfriend safety lock down" mode and reveal a list of gifts you're planning to buy her instead of the prewritten messages.

The BroApp, of course, has plenty of critics — It's currently rated "low maturity" in the Google App store — with Wired's Evan Selinger lumping it in with a series of apps that "are turning us into sociopaths":

"Ultimately, the reason technologies like BroApp are problematic is that they're deceptive. They take situations where people make commitments to be honest and sincere, but treat those underlying moral values as irrelevant — or, worse, as obstacles to be overcome. If they weren't, BroApp's press document wouldn't contain cautions like: 'Understandably, a girl who discovers their guy using BroApp won't be happy,'" he writes.

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BroApp is currently only available for Android users. An Apple version is coming soon. Due to a large number of requests, a SisterApp might also be in the works.

Men, would you dare to outsource affectionate texts?