Advertisement

Samsung plots global fast-fashion takeover

The first thing that comes to mind when you hear "Samsung"? Cell phones, laptop computers and televisions.

Surprise. The Korean company known for its electronic offerings recently launched a fast-fashion business with big plans for a global takeover.

Despite popular belief, Samsung began as a textile producer -- back in 1954, under its affiliate's name Cheil Industries, reports Women's Wear Daily (WWD). And now, the brand is going back to its roots with its new fashion retailer, 8Seconds, that plans to compete with the likes of H&M, Zara, Topshop and Uniqlo.

Also see: 'Fashion Like': Clothing hanger displays how many 'likes' the item has

It's goal is to offer an enjoyable shopping experience, with reasonable prices, the latest trends and frequent merchandise turnover. But holding the brand to Korean standards also means paying close attention to detail, fabric quality and tailoring, which could help set it apart from the competition.

"We are born to do fast fashion," says Park Cheolkyoo, vice president of Cheil Industries and head of the 8Seconds project, to WWD. "Koreans are one of the most fast and hard-working people in the world. There is certainly a niche demand and what is uniquely Korean can be [successful] globally, too."

Also see: Shoe designer Christian Louboutin to launch a beauty collection

The question on everyone's minds is, can it? Will North America fall for Samsung's take on Korean fashion as is expected? We'll have to wait.

The retailer, which opened the doors of its first two flagship locations in Korea back in February, plans to expand into China in 2015, followed by Southeast Asia and Japan, and finally Europe and North America -- a schedule which could be sped up by a year or more depending on the company's success rate, reports WWD.

8Seconds carries an assortment of both men's and women's clothing, shoes and accessories at prices ranging from around $7 to $70 (7,900 won to 79,000 won). In an effort to remain current and relevant to its consumers, the retailer sells pieces by local designers and university art and fashion students -- a unique approach to connect with consumers in an increasingly competitive market.

How do you think this Korean retailer will fare when it hits North America?

Watch the video below for Katharina Ruppe's spring and summer 2012 collection.