Shine OnProvocative new PSAs highlight the danger of technology and sexual predators
Two provocative French public service announcements (PSAs) are urging parents to consider the dangers of sexual predators on the web.
The images show a hand grabbing the backside of a girl and boy inside the pocket of their pants. Also in that pocket? A smartphone.
The tagline: "Sexual predators can hide in your child’s smartphone."
The idea is to recognize sexual predators can be "hiding" in these phones via social media and text, and parents need to be on top of their child's activity online.
Also see: Shocking American gun control ads created by Canadian company
The ads were released by international non-profit organization Innocence en Danger (Innocence in Danger) based in Switzerland and with offices in four other countries. The images were designed by advertising agency Herezie in Paris, France.
Earlier this year, Singapore release their own set of PSAs dealing with the issue of sexual predators, except their ads focused on how women can avoid being randomly groped on the streets by men.
The ads that graced the bus shelters of Singapore’s streets featured a woman’s bottom with a man’s hand reaching out to grab it. It gave suggestions like “have someone escort you home when it’s late" and "do not walk through secluded areas alone."
Another shocking set of PSAs includes a American one called "The Montana Meth Project" with the aim to prevent crystal meth drug use among Montana residents.
Also see: Singapore's bizarre anti-groping public service announcement
An image of a downtrodden young couple, with the girl half naked, is underscored by the tagline: "My girlfriend would do anything for me. So I made her sell her body."
And a different image featuring a man full of scabs and scars dying in the streets is followed by the words: "Leaving a friend for dead isn't normal. But on meth it is."
What do you think of shocking PSAs? Are they effective at getting their message across or are they sometimes too graphic and disturbing?
