Ikea Australia offers free crib for babies born in exactly nine months

Australians, are you on the fence about becoming parents? Do you secretly fear the commitment and dedication required to bring a child up in this world responsibly and with unconditional love?

Well, your local Ikea may have come up with the incentive to propel you into the world of parenthood.

Also see: Celebrating Saint Valentine: What’s the story behind Valentine’s Day anyways?

A tongue-in-cheek coupon that appeared in this week’s Down Under rag trade is offering a free crib to any babies born exactly nine months from today.

That means parents who bring in a birth certificate stating that their new addition was born on November 14, 2013 can bring home a free box filled with crib parts named after a Scandinavian revolutionary hero that are almost impossible to figure out how to assemble.

“To celebrate Valentine’s Day, IKEA is offering parents-to-be a free cot if your baby is born on November 14, 2013. Limit of one cot per baby. Proof of birth must be provided. Voucher must be presented to redeem offer. Delivery not included." (Well played on that last line, Ikea. Well played.)

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Of course, anyone who’s ever given birth knows that babies don’t magically pop out nine months after conception. There may be a few newborns who enter this mortal coil on November 14, but future people that are conceived today will be born all over the place in November and even as early as late October.

It also begs the question as to whether you want to admit to your children that they were born to redeem a free piece of furniture.

Ikea is known for their wonderful sense of humour in their advertising (see: exhibits A, B, C), suggesting perhaps this one should be taken with a similar chuckle.