Honey Maid’s awesome response to homophobic backlash

American graham cracker company Honey Maid is being applauded after creating a touching video response to haters of their new gay-positive commercial.

In early March, the company launched their "This is Wholesome" commercial featuring gay dads, interracial couples, single parents and military families.

"No matter how things change -- what makes us wholesome -- never will," says the ad's narrator. "Everyday wholesome snacks for every wholesome families."

While Honey Maid received many positive responses to the ad on their Facebook page, there was a spattering of homophobic haters who came out in full force.

One Million Moms -- a division of the American Family Association, which promotes fundamentalist Christian views -- sent emails and Facebook messages slamming the ad, which initially aired on ABC's "The View."

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Instead of ignoring the homophobia directed at them, the company employed an ingenious marketing tactic.

Honey Maid created a heartwarming video that turns the homophobic messages of hate into message of love.

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In the new video, two artists can be seen taking printouts of the angry messages, rolling them into cylinders, and placing them on the floor to spell out the word "Love."

The tone of the video is peaceful and gentle and in no way depicts spite or bitterness.

Bravo Honey Maid. You just made our day.