Shine On

Deodorgram: Anonymous deodorant for that smelly someone in your life

For Pits Sake deodorant can be mailed anonymously to a stinky someone with a message. (G.B. Proudfoot's)

While it may fall into the realm of the passive aggressive, you can't deny that anonymous deodorant beats absorbing the crestfallen look on your co-worker's face when you tell him he smells like the back of an un-airconditioned bus during a July heatwave.   

Yes, body odour is unpleasant, but perhaps even more unpleasant is having to tell a person you care about that they suffer from an acute case of it.

But thanks to the spirit of creative entrepreneurship, G.B. Proudfoot's has rolled out something called a Deodorgram. It's a personalized, lavender-scented stick of anti-perspirant called For Pits Sake that you can send anonymously (but lovingly) to that smelly someone in your life.

Also see: Want to smell like new books or burning rubber? The niche perfume market is growing

"Deodorgrams provide a novel way to get a great natural and toxin-free product in to the hands of someone who might not otherwise try it, or make the switch from their regular stick," says company president Cam Proudfoot.

In case you were wondering, all Deodorgrams get delivered by mail with the company's return address as the only identifiable source.

The Arizona-based natural body products company has even provided the option of including a message with the $10 pit protector. The most flattering option reads: "You've always been such a cute little stinker, now you can just be cute and little!"

Or, if you feel the gesture speaks loudly enough on its own, you can opt for no message at all.

Also see: Proactiv skin cream ads banned in U.K.; product missing ingredient included in U.S. version

While there may be a market for anonymous B.O. intervention, here in Canada people seem to be paying more attention to their pits.

Market research shows deodorant sales grew by 5 per cent in 2011 to reach a market size of $328 million.

And though the Deodorgram may be the first anti-perspirant messaging system of its kind, marketers have long mined the deodorant sticks for their humourous potential.

Old Spice created a viral video sensation when they introduced their "Man Your Man Could Smell Like" series -- a ploy that reached its pinnacle when it received the Sesame Street treatment, another spoof video playing off of the original Old Spice video.

Also see: Chemical in nail polish, shampoo, may increase diabetes risk

Axe deodorant has also used effective tongue-in-cheek advertising, although their angle seems to corner the so-bad-it's-funny category.

Unilever, Axe's parent company, also pre-empted the Deodorgrams concept back in 2008 by sending Matthew McConaughey a year's supply of product after the actor admitted he didn't use any.

Attached to the gift package? A message not so subtly hinting why he may want to start. According to their (completely unverifiable) statistics, nine out of 10 women would reject a guy if he smelled bad.

So far, the au natural route hasn't appeared to hurt the leading man's love life — he married longtime love Camila Alves earlier this summer. But then again, he is a famous and handsome actor.

The rest of us mere mortals would probably have a more difficult time getting away with it.

Now if only they would start packaging an anonymous breath spray.

Check out the video below for tips on how to get rid of razor bumps.

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