Shine On

David Merkur, nerdy Lothario tracks online dates on a spreadsheet

Spreadsheets: they're not just for budgets anymore!

David Merkur has a rather clinical way of keeping track of the women he meets on online dating site, Match.com

The 28-year-old investment banker compiles photos, contact information and progress reports about the women he is seeing into a spreadsheet. Potential ladyfriends were colour-coded, broken down into "monitor closely" and "monitor casually". Merkur also included an out-of-10 appearance assessment of each woman.

A screenshot of David Merkur's dating spreadsheet.A screenshot of David Merkur's dating spreadsheet.Related: Dutch 'sperm donor' has fathered 87 children the natural way

The document went viral when the nerdy Lothario foolishly emailed it to one of the women he was seeing, whom he described in his spreadsheet as "very pretty; sweet & down to earth/great personality."

According to ABC News, she promptly forwarded it to friends with the note: "I went on a date with this guy last Wednesday. On the date, he tells me that he has a spreadsheet for tracking all of the people from Match.com that are 'in process.' Naturally, I tease him and ask him to send me the spreadsheet. For some strange reason, he actually does."

The spreadsheet has since gone viral, so it's probably safe to say that Wednesday's date was their last.

Related: Morning after pill delivered via courier in the U.K.

"I work with spreadsheets a lot," Merkur tells Jezebel in his defense. "It's a great additional tool. I work long days, go to the gym, go out on a couple of midweek dates or what not, get home late...how am I going to remember them? I'm not. So I made the spreadsheets. My comments aren't malicious or mean. This was an honest attempt to stay organized."

Merkur has been raked over the coals by the entire internet community, so we won't condemn the chap or call him names, but let this be a lesson to all of the hyper-organized men out there — women are not products on Amazon.com, to be reviewed or ranked.

And being distilled into chunks of data is not exactly our idea of romance.

It's not just men who make mistakes in the dating world, check out the fun video below about the top five mistakes women make.

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