"I wish I had breast cancer."
That's the controversial "envy" campaign commissioned by British charity Pancreatic Cancer Action, highlighting pancreatic cancer's poor survival rates compared to other forms of the disease.
According to the ad, just three per cent of people diagnosed with pancreatic cancer are alive five years later, compared with 85 per cent of breast cancer patients and 97 per cent of men diagnosed with testicular cancer.
The campaign was met with outrage. Breast cancer survivors emphasized they'd wish their cancer "upon NO ONE. Not a single person."
"I can’t speak for anyone else’s experience, but believe me, when I was diagnosed with Stage 4 melanoma and faced my own statistical likelihood of imminent death, I didn’t wish I’d been given breast cancer instead. You know what I wished for? To get better," writes Salon's Mary Elizabeth Williams. "I was lucky that I did. And I don’t look aroundRead More »from ‘I wish I had breast cancer': U.K. charity defends its ‘envy’ campaign