Are you ready for costume season?
That’s the question Subway is asking in its latest ad.
“Bikini season may be over, but there’s more reasons right around the corner to stay fit with delicious, low-fat sandwiches from SUBWAY,” the chain writes on YouTube.
Ad Age’s Maureen Morrison writes that Subway’s marketing strategy is tapping into “a possibly never-before-marketed fitness trend: staying in shape to fit into sexy Halloween costumes.”
The “fat-shaming” spot is receiving plenty of criticism online.
Without actually using the word “sexy,” the sandwich chain lists the most cliché short-and-tight “adult” costumes for women in Halloween history: Attractive Nurse, Spicy Red Riding Hood, Viking Princess Warrior, Hot Devil, Sassy Teacher and Foxy Fullback.
As there’s no mention of any tight Spider-Man costumes, we’re assuming that the man in the commercial continues to eat his burger once the cameras stop rolling.
"The ad is obviously sexist, but it’s also just stupid and lazy. HowRead More »from Sexist Subway ad wants us to stay fit for 'costume season'