#LikeAGirl: We Need To Remember It's Not a Bad Thing
Since when did doing things like a girl - especially when you ARE a girl - become a negative?
How many times have you teased someone for doing something 'like a girl'? And not even thought about it?
Even the most conscious of us tell our sons not to 'cry like a girl' and in the playground children get derided for throwing 'like a girl' or running 'like a girl'.
But since when did every human female run, or throw, or cry in the same way? And surely girls doing anything are doing it like the girls they are?
The fact that the phrase is so ingrained and unconscious within our language is something we're only just noticing and realising it's something we need to eradicate.
Because when little girls become teenagers, they hit a huge confidence downward spiral, and the last thing they need is the insidious idea that any way they do anything isn't as good as the way a boy would.
Like Bossy earlier this year, it's time to ditch it.
Always has launched its #LikeAGirl campaign to help improve young girls self esteem as they go through puberty.
The video is a powerful revelation of the power words can have on impressionable young women. Asking little girls to run and throw and the run and throw with enthusiasm and vigour.
Ask the older age group and they become fussy, pretending they don't know how to run or throw - despite doing both in their ordinary lives.
So what should we be telling our girls (and boys)? That doing things like a girl is great, it's what half of the world does every day.
Whether you're an ace thrower or a running champ or not, we all throw like humans, run like humans.