As the day goes on, we get more…unethical?
In a newly published study out of Harvard and the University of Utah, researchers found that people were 20 to 50 per cent more likely to lie, cheat, or behave dishonestly in the afternoon than in the morning.
The "morning morality effect" study is published in the journal Psychological Science.
"As ethics researchers, we had been running experiments examining various unethical behaviours, such as lying, stealing, and cheating," researchers Maryam Kouchaki of Harvard University and Isaac Smith of the University of Utah's David Eccles School of Business explain. "We noticed that experiments conducted in the morning seemed to systematically result in lower instances of unethical behaviour."
To measure dishonest behaviour by study participants at different times of day, researchers assigned 327 men and woman various tasks that would offer opportunities to cheat.
One task required subjects to solve math problems, some of which were impossible toRead More »from We’re more moral in the morning, study finds