Blog Posts by Joanna Douglas, Senior Fashion and Beauty Editor

  • The Surprising Effects of a Good Hair Day

    Photo: Trunk ArchiveA good hair day can make or break your mood, and now there's science to back it up. A new study by the Stanford School of Business found that the way you view your own attractiveness when you look in the mirror, can not only boost your self esteem, but also make you believe you're part of a higher social class.

    More on Yahoo Shine: 25 Tips for Never Having a Bad Hair Day Again

    After discovering the staggering amount Americans spend on their personal appearance—over $200 billion in 2008 and more each year—Professor Margaret Neale and doctoral student Peter Belmi decided to research whether there were underlying benefits to all that hair and beauty upkeep. They asked a diverse sampling of men and women to write about when they felt attractive or unattractive. Then they asked them if they agreed with statements like “Lower wages for women and ethnic minorities simply reflect lower skill and education level.” According to the study, people “see the social world as fundamentally stratified

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  • Lawsuit Claims 'Slimming' Shapewear Made False Promises

    Wacoal iPant claims to make wearers permanently slimmer. Photo via NordstromShapewear doesn't always live up to its promises, according to a pair of unsatisfied customers. Massacusetts residents Annique Bellot and Tara Stefani have filed a class action lawsuit against both Maidenform and Wacoal for what they say are false claims about the products' permanent results.

    More on Yahoo Shine: Why Shapewear, Skinny Jeans, and Stilettos Will Be Our Demise

    In the suit, the women claim that Wacoal's $60 iPant and Maidenform's $38 Flexees Instant Slimmer products mislead customers by promising to “permanently change women’s body shape and skin tone.” Both products are made with a nylon microfiber fabric called Novarel Slim, produced by a Spanish company called Nurel. Bellot and Stefani say they paid up to 50 percent premiums for this type of shapewear and were led on by false advertising. The iPant, for example claims it will “reshape your lower body in 28 days with lasting results,” according to the lawsuit, by releasing "ingredients into your skin while you move"

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  • Stain-Resistant White Jeans? Welcome to the Future.

    An all-white outfit with no stains! It's a miracle. Photo via Joe's JeansA pair of white jeans is a spring must-have, but it's certainly not the most practical piece of clothing you can own. One small misstep— sitting on a dirty chair, spilling just a couple drops of coffee — and your crisp pants have a huge stain that may not only ruin your day, but could ruin those jeans forever. White jeans are gorgeous, but only when they look flawless. Now, one premium denim brand has a solution to the dirty-jeans dilemma: a specially formulated, stain-resistant coating guaranteed to repel potentially damaging liquids like coffee, soda, and yes, even red wine.

    More on Yahoo Shine: How to Keep Your White Jeans Really White

    Joe's Jeans' new Spotless collection features five stark white styles dipped in this innovative new treatment to "repel spills no matter what surprises your day brings." The offerings include skinny jeans, skinny ankle jeans, suit ankle trousers, shorts, and a pencil skirt ranging in price from $145 to $189. The pieces are composed mostly of ProModal,

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  • Cosmetics Campaign Earns Praise for Taking Off the Makeup

    (Courtesy of Dermablend)


    Recently, cosmetics ads have come under scrutiny for promoting the unattainable notion of "flawless" beauty through retouched images and postproduction magic. But Dermablend Professional, a corrective cosmetics brand that specializes in foundations and concealers, has taken the opposite approach, and the results are inspiring.

    More on Yahoo Shine: A surprisingly empowering cosmetics ad takes the internet by storm

    In a series of videos, dubbed Camo Confessions, real women and men are seen removing their makeup and embracing their own unique skin. Their campaign, launched last month, has captivated the Internet this week, after Ad Week called the videos "remarkable" and spotlighted the brand's creative approach to empowering consumers.

    Among the campaign stars are YouTube sensation Cassandra Bankson, known for her expertise at covering up her severe acne, and Cheri Lindsay, a woman with vitiligo, which causes skin depigmentation. At first they appear with their makeup on, but they quickly

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  • Why Everyone Wants a Piece of 92-Year-Old Style Icon Iris Apfel

    Fashion legend Iris Apfel at the HSN Fashion Week Lounge in February. Photo by Brad Barket/Getty Images for HSNOne of the most famous women in fashion, Iris Apfel, is doing the unthinkable: unloading 800 of her prized possessions, collected from a lifetime of shopping. The 92-year-old surprised everyone when she announced that she'd be selling her museum-quality jewelry and home decor directly to the public via the Internet, rather than through a private auction.

    More on Yahoo Shine: Style Icon Iris Apfel Peddles Handbags, Not Advice

    Apfel became a recognizable face thanks to a string of Old Navy commercials, but she's much more than a campy icon in a killer pair of glasses. Apfel began her lengthy career in the fashion industry at the industry trade paper Women's Wear Daily, also working with an interior designer and illustrator. She had an eye for style from the beginning, growing up the daughter of a fashion boutique owner in Queens, New York. In 1948, she married Carl Apfel, and two years later they founded the international textile firm, Old World Weavers, which they ran until they left the

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  • Is This Marc Jacobs Dress Really Worth $28,000?

    This Marc Jacobs dress costs more than a car! Photo by Neilson Barnard/Getty ImagesOver the years, New York Fashion Week has morphed from an elite industry event showcasing the city's most acclaimed designers, to a massive street-style circus with runway shows that are live streamed around the world. But that doesn't mean the garments have become any more attainable for the average woman. In fact, one Marc Jacobs dress from the designer's fall 2014 collection is available by special order and may cost more than your annual salary.

    More on Yahoo Shine: Fashion Week's Craziest Shoes

    Anyone wishing to purchase the Puffy Clouds Embroidery Dress (pictured at left) must be willing to shell out a whopping $28,000. (No, we didn't accidentally add an extra zero.) Here's the justification, according to The Cut: Each individual flower on this dress is made of organza and hand-filled with three meters of yarn to create a pillowy look. The flowers were then crafted into fabric, as commissioned by Marc Jacobs's design studio, and it took three people an entire week to make it. The

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  • Have a Nice Day? Not with This Ridiculous $4,000 Tote

    This new designer tote costs over $4k. Photo by Anya HindmarchTypically we run across the iconic smiley face telling us to "have a nice day" on plastic bags when ordering takeout, but British Designer Anya Hindmarch has stamped the famous logo on a high-end tote. What once was a free bag you might reuse to carry your lunch is now transformed into $4,158 designer purse. For real.

    More on Yahoo Shine: Home Depot Tote Bags: Hottest New Accessory?

    Hindmarch's "Happy Shopper" bag is made of python skin, lined in suede, and featured a hand-painted design. It debuted at London Fashion Week back in September, and was just released as part of the designer's spring collection. The brand's official website says, "Inspired by our passion for finding the beauty in the banal, our Happy Shopper tote is our luxurious take on the classic shopping bag."

    More on Yahoo: Mulberry unveils handbags by Cara Delevingne

    Another similar smiley face tote bag. Photo by Cast of VicesWitty? Perhaps. Obnoxious? Definitely. The "have a nice day" catchphrase and smiley face (attributed to commercial artist Harvey Ball) was a

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  • Kate Middleton’s St. Paddy’s Day Good Luck Charm Goes Way Back

    Kate Middleton wearing the famous Cartier shamrock brooch. Photo by Getty ImagesPerhaps Kermit the Frog was wrong: It is easy being green, at least when you're Kate Middleton. In fact, many women might be green with envy over her tasteful head-to-toe emerald St. Patrick's Day look. For the past two years the Duchess of Cambridge has worn the same fit-and-flare Emilia Wickstead coat to celebrate the Irish holiday, but this year she switched it up in perhaps an even more flattering green double-breasted Hobbs Persephone wool coat. She completed the look with a matching green pumps and a Gina Foster hat (the same one she wore last Christmas), and perhaps most significantly, a recognizable sparkling Cartier shamrock brooch.

    More on Yahoo Shine: Kate Middleton Stuns in Royal Family's Heirloom Tiara

    The gold three-leaf shamrock pin, adorned with an emerald stone in the middle, was first worn by Queen Alexandra in 1901. It was then that Alexandra began the tradition of the shamrock ceremony, presenting lucky sprigs to 1st Battalion Irish Guards. (This year Middleton

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  • Kate Moss and Cara Delevingne Star in Ad Campaign. What Took so Long?!

    Big news today: 40-year-old British supermodel Kate Moss and her 21-year-old counterpart, "it" girl Cara Delevingne, are set to co-star in a new Burberry campaign. Yes! The stunning dream team will be immortalized together at last in what's sure to be the most memorable ad of 2014.

     

    The British models in matching Burberry trench coats. Photo via InstagramMonths back, before designer Karl Lagerfeld declared that Cara was the new Kate, we couldn't help but note the obvious comparisons between Moss and Delevinge. The similarities are endless from them carefree attitudes, penchants for partying (sometimes even together), and collections of hot rock star ex-boyfriends, to their shared runways, matching covers of Love magazine, and even prior Burberry campaigns. While Moss started posing in the brand's iconic plaid back in 1999, Delevingne is a relative newcomer with her first Burberry campaign in 2010. But these two forces coming together is a modern modeling miracle.

    Their upcoming joint venture for a new Burberry fragrance was shot by acclaimed photographer

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  • Why This Adidas Sneaker Is the Hottest Shoe for Spring

    Adidas Stan Smith sneakers are timeless, but they're suddenly very trendy, too. Photo by AdidasWhen you think of an "it" shoe, designer brands like Christian Louboutin or Prada may come to mind. But this spring, the Adidas Stan Smith sneaker — the best-selling tennis shoe of all time — is suddenly the most coveted, hard-to-find shoe. The Stan Smith initially launched in 1973 and was named after American tennis champion Stanley Roger Smith, but nowadays the minimalist sneakers can be spotted on everyone from Kanye West and Pharrell Williams to Céline's uberstylish creative director Phoebe Philo and fashion blogger the Man Repeller. Thinking about buying a pair? Better act fast since they're nearly all sold out.

    More on Yahoo Shine: Adidas Shackle Sneakers Create Controversy

    Stan Smiths have just been re-released in these three colors, with the tennis player's likeness on the tongue. Photo by AdidasAdidas has had quite a history with its Stan Smith kicks, which feature three rows of perforated holes on the side in place of the signature stripes. Aside from being worn by Smith while taking home U.S. Open and Wimbeldon titles, they were name-checked in a 2001 Jay Z song. More than 30 million pairs were sold

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