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    Valentine's Day spending: How much is enough?

    Valentine's Day spending: How much is enough?

    On the holiday-related spending scale, Valentine's Day can go either way. Some think nothing of the occasion, while others see February 14 as the perfect opportunity to show that special someone how much they care by going the extra mile financially. 

    Roses, chocolates and expensive candlelit dinners - they don't come cheaply. But how much are people planning to spend this Valentine's Day? According to a US survey (via Reuters) by credit card company American Express, on average people will spend about $200 on Valentine's Day, which is an eight percent increase on spending from last year. 

    RELATED: One guy's anti-Valentine's Day rant

    I know what you're thinking. Two hundred dollars can buy a lot of After Eight dinner mints! But it can also buy a lovely, fragrant bouquet, which, according to the survey, remains the most popular way to say 'I love you' on February 14. 

    RELATED: Valentine's Day dinner at home

    The second, third and fourth most popular gifts were gift cards, jewelry and electronics. Almost half of the 2,000 people surveyed also said they intended to dine at a favourite restaurant. 

    Traditionally, February 14 is considered a good time to pop the question, and this year, more than four million people in the U.S. will apparently ask for their partner's hand in marriage or be on the receiving end of a proposal. 

    RELATED: Red-hot Valentine's Day style

    Those who are planning a big reveal when they make their plea for eternal love may be curious to find out how much the general population believes is an appropriate amount to spend on an engagement ring. I know what you're thinking: "Who could put a price on love?," to which I might reply, "American Express."

    RELATED: Want a more romantic Valentine's Day? Use these handy apps

    So how much is enough for an engagement ring? According to the survey, 48 percent of people think spending anywhere between $1,000 and $5,000 is just dandy (easy for them to say), while a cash- or credit-rich five percent think spending $10,000 or more is a-okay.

    RELATED: Five romantic books for Valentine's Day

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    50 comments

    • L.  •  3 months ago
      I'm too dang ugly so no lady in this old dogs life!
      • Guess 3 months ago
        Who's says you're too dang ugly...no such thing. Look in the inside because that's what matters to most people. I can't help how I think...positive thinker and not negative.
      • Mee 3 months ago
        Guess, I totally agree!! And sometimes old dogs are the best!!
      • Cunning Stunt 3 months ago
        For every Jack there's a Jill.
    • computer  •  3 months ago
      Shouldn't have to pay a cent. Spend time with your valentine, be it a partner or good friend. I see Valentine's as a friendship day. Way too many commericalized things these days. Should you want to get a card, be creative and make it yourself
    • anna  •  Calgary, Alberta  •  3 months ago
      you know, i think i have to disagree with a lot of these statements....
      while valentine's day has been kind of "hallmarkized" it is still nice.
      I'm married and while we still love each other, we don't show each other with cutesy things everyday. normally it's shown through the small things we do for eachother We have two children, i go to school and he works so we don't have a lot of time to go on dates etc.
      I kind of think it is nice to have a day set aside for those kinds of things, to remind each other in a different way, like by going on a date, getting cute cards, a bit of chocolate (I do sooo love the chocolate), or flowers or w/e.

      i think as long as the gifts / cards or w/e given are genuine and from the heart, and not just something that they picked up last minute, then why are we so bitter?
      yeah he doesn't do it everyday, but really, that is asking for a lot and only happens in the honeymoon stage.

      my guy loves me, i know this, he tells me every day and i don't need him to show me it, but once awhile, it is still really nice, and if valentine's day is one of those days, then I'm not complaining.
      • computer 3 months ago
        Perhaps it's nice for those who have a partner. For the rest, we try to ignore the day
      • Mee 3 months ago
        I don't try to ignore it. I call friends and wish them a happy valentines and make plans to go out with a friend.
    • bertenstein  •  St John's, Newfoundland and Labrador  •  3 months ago
      Spend what you can afford. Have no money to waste? Don't! Go for a walk and hold hands, watch a romantic movie, eat a nice meal at home and make love - fantastic Valentine's Day!
    • Yumal Lee  •  Toronto, Ontario  •  3 months ago
      OVERRATED!!!!!!!!!!!!
    • DuMmY  •  3 months ago
      Bah, why spend anything? A nice meal at home while the child is with a babysitter is good enough for me.
      • Ding Dong 3 months ago
        Oh! the child! its in the way need temporary relief eh! And later its BACK TO ALL ABOUT THE CHILD! And nothing about the relationship! LA LA LAND!
    • La Grande  •  Ottawa, Ontario  •  3 months ago
      your partner should show you or tell you (in his or her own way) how much they love each other every day... why pick a specific date to show your love for one another... Hallmark day indeed! to all that spends a bunch of money... baaa hah ahahahahaha!
    • Luc  •  Ottawa, Ontario  •  3 months ago
      i don't know about others, but if i do love someone dearly, i will give what make my lady happy, if she just a friend at first i start small to learn what she like as we grow, and does it have to be on any holiday to please your love one, i will please every chance i get just to loving her
    • BethG  •  3 months ago
      I will usually get a card however, that card is given with more love and affection than any $200 gift.
    • Strive Seek Find Not toYi ...  •  3 months ago
      Nothing, I would rather get a surprise in June or Sept then a gift on a date your significant other feels he has to get you a gift. That is not love that is fear!!
    • Kathering  •  Mississauga, Ontario  •  3 months ago
      My partner and I enjoy valentines day for one reason- we get to make a joke out of it. We each spend $20 for a small and hilarious gift and lunch out and are happy and silly all day. The best part is the time we spend togeather eating tasty food and being ourselves, laughing at eachother and making terrible jokes for the sake of it.
    • bonex_boat99  •  3 months ago
      Another $$$$$ down the drain just got over XMAS,then Easter around the corner.
    • X  •  3 months ago
      They won't be seeing any of our money, we will give ourselves to each other to show our love and they can not put a price tag on that or match it. Stick it Retailers and Restaurants with your gimicks.
    • ;p  •  3 months ago
      They won't be getting any of my money, or my husbands. We don't need to buy each other things to prove our love, we love each other every day.
    • G.  •  3 months ago
      For sure we're not going out to a restaurant, it's going to be overcrowded and you're going to be rushed by staff because they want to seat next people waiting for the table. Flowers always get overpriced on that day too. As for chocolates who needs extra sugar in their diet. Sometimes there is some jewellery on special, however gold is way overpriced right now and it's not worth it even with the discount.
      We're going to have a nice meal at home, we'll make something (together) fancier then everyday meal to make it special. We'll spend some time together watch a movie or two and enjoy each other's company.
      Every month of a year there's a holiday, or birthday, etc to pull money out of your pocket. Pure consumerism putting people into debt for buying stuff noone wants or needs in a first place. I have a closet full of stuff I don't need or want that I received as a gift one time or another over the years. I think I'll have to end this senseless gift exchanges. Looking at my surroundings I have accumulated too many things over the years. I have to go back to basics, see what is needed and get rid of rest. I would much rather have empty space then clutter of stuff. Spring cleaning is coming :o)
    • Rooster!  •  Saskatoon, Saskatchewan  •  3 months ago
      love should be shown every day...valentine's just an excuse to be a lazy partner...
    • J  •  3 months ago
      I hate Valentines day and the fact that people feel forced to buy gifts for one another. Who thinks that $200 is a reasonable amount to pay for a gift? What about the poor guy who doesn't have a lot of money, or maybe just lost his job and now feels pressure to buy his wife a gift. Forget that nonsense, and the overcrowded restaurants. Seems like more of a headache than anything.

      I really think Valentines day is lame and cheesy, and wish we would just do away with these stupid Hallmark holidays. The girl I am involved with is pretty cool and thinks the same way I do, we have a lot of fun together and that is all that matters. If you are with a woman who thinks that she is entitled to a $200 gift for one stupid day, she probably isn't worth it. And if you are with a woman who thinks $10,000 is reasonable for an engagement ring you better start running.
    • Bertha B  •  Montreal, Quebec  •  3 months ago
      Do you feel under pressure to spend? Tell her and show her everyday just how special she(he) is. Spend $200, what a crock
    • Tek Heretik  •  Brampton, Ontario  •  3 months ago
      Depends on how much of a goof she is the rest of the year, lol.
    • Xpat  •  Nonthaburi, Thailand  •  3 months ago
      Nothing.
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