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    Social media campaign for a bald Barbie spreads

    (Rachid Bellak/ABACAPRESS.COM via The Canadian Press)Maybe it’s time for Barbie to lose those long locks.

    Last spring, Mattel created a custom Barbie doll for a 4-year-old girl named Genesis undergoing chemotherapy.

    The doll, named Princess Genesis, was bald.

    “They made a doll that looks like her that’s bald in a beautiful princess outfit. The box, the packaging is completely ‘Princess Genesis’ and says ’100 percent princess,” it’s beautiful. It’s just amazing — a one-of-a-kind original doll only for her,” Kim Krupa, spokesperson from the Cancer Center for Kids in Mineola, Long Island, told CBS New York.

    Now there’s a movement, spread across multiple social-media sites, to see bald Barbies hit store shelves.

    "There's so much emphasis, especially on little girls, on their hair and how they (cancer kids) look," Tracey Kidd, mother of a 4-year-old cancer patient, told News.com.au. "It's important for them to feel good, especially in hospital."


    So far, one Facebook campaign has nearly 7,000 “likes”:

    “We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania . Also, for young girls who are having trouble coping with their mother's hair loss from chemo,” the Beautiful and Bald Barbie Facebook group posted.

    There’s also a “Bald G.I. Joe Movement” on Facebook for the guys.

    Some critics are concerned that the push for bald Barbies — even with profits going to pediatric oncology — misses the point.

    “Girls with cancer need a bald doll about as much as women with breast cancer need a pink KitchenAid mixer,” Mary Tyler Mom writes on ChicagoNow.

    While she doesn’t doubt a bald plaything has its psychosocial benefits, “need” and “want” are two very different things, and that the marketers are the real winners in a bald-doll scheme.

    She continues:

    “You know what girls with cancer need? They need money. They need lots and lots and oodles and oodles of dollars for the researchers working on their behalf.”

    She certainly has a point. But maybe the wants of a sick child and the need for research money don’t have to be mutually exclusive.

    Would you buy a bald Barbie for a young cancer patient?

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    58 comments

    • A Yahoo! User  •  1 month 26 days ago
      And if Mattel doesn't want to play ball, you could always just cut the hair off of a regular Barbie.
    • bee-09  •  2 months ago
      I agree with this, fact is kids can be really mean to each other and if you were a 6 year old girl (who loved barbies) who was dealing with these really grown up issues, you would want to have a doll you could relate to.

      I think everyone bashing this has forgotten how much Barbie played a role in their toddler/kid years
    • jms_21_il  •  Chicago, United States  •  2 months ago
      I think it is a wonderful and very thoughtful idea. Why not??? Little girls and even young adult girls who are going through cancer would love to know that there is a Barbie doll out there that is bald like them. To me, Barbie always stood for "acceptance". Everyone always wanted to look like Barbie! Barbie always had everything. So..why cant she have a bald head with some accessories with yellow ribbons on them supporting childhood cancer? If Barbie supported childhood cancer, young girls might feel more accepted in society instead of embarrassed about what their hair looks like for once. It would be the bald Barbie craze and the girls could live right in the moment of it. They would feel beautiful and feel like they were a part of something exciting and empowering. Mattel would have a good thing going with this if they would take the plunge. They would sell not only to the childhood cancer population but to the collectors as well. But, Mattel shouldnt make these dolls for this reason. They should make them in honor of the girls who are going through a hard time and want to help make them feel better.
    • ted  •  Albany, United States  •  2 months ago
      A cure for childhood cancer is not going to happen right NOW. Even when it is found it is going to take time to be thoroughly tested and approved. And that only deals with the cancer side. What about the kids who are suffering psychological trauma NOW due to the effects of chemotherapy? What about the kids who suffer NOW because mom, an aunt, or other loved one lost their hair? Look at the non-cancer side, what about the kids dealing with alopecia and trichotilomania or their loved ones? The Beautiful and Bald Barbie movement is an effort to help little girls see and understand that hair is NOT WHAT MAKES A PERSON BEAUTIFUL. If learning this through playing with a bald doll helps stop some of the bullying and trauma caused to kids then I am ALL FOR IT! And what better doll to have portray all this happiness than Barbie, the icon of dolls. We need more research to find a cure, but we need something now to help the psychological problems while we are waiting. The Beautiful and Bald Barbie is actually doing BOTH seeking to get the doll made and at the same time advocating that people donate to research.
    • Jumanji  •  2 months ago
      yes, call it Chernobyl Barbie - comes with a Geiger counter and gas mask.
    • Ken  •  Mt Pearl, Newfoundland and Labrador  •  2 months ago
      I am a Cancer survivor and I feel this is the very apex of silliness.......what's next a chubby Barbie so we won't offend the overweight , a barbie with one leg for children with a lost limb......It's political correctness gone wild and as my grandfather would say the "Height of F**kery"
    • Maureen  •  Burlington, Ontario  •  4 months ago
      Our family friend, 15 years old, lost her hair and her battle with cancer. She would have loved a bald Barbie. It was even mentioned on her Facebook Page. Not only 4 year olds feel badly about hair loss.
      • Sara Ferguson 4 months ago
        That's true that 15, 25, 35, whatever-year-olds could potentially feel bad about hair loss due to chemo, but why so negative? Just because Matel made this doll for the 4yr old and not your friend does not mean that they decided your friend was too old or something. They probably just happened to hear about the 4yr old first...who knows? I'm sorry about your friend, it's a real shame, but let's not spoil this with defensive thinking. Just saying....
      • Andrea 4 months ago
        @Sara---I don't see Maureens comment as negative, she is just making a point that the doll would have made her friend happy as well as others of all ages, not just small kids. Your comment sounds a little bit on the defense to me.
    • Shannon  •  4 months ago
      Good for them! Screw what the critics say, every girl deserves to feel beautiful and a bald barbie would make girls without hair feel beautiful too.
      • jess m 4 months ago
        I get the point, but should we really be teaching that girls need a plastic doll to make them feel beautiful... they should love who they are not what they look like. The bravery they show counts way more in my opinion than if they have hair or not.
    • Kagees  •  4 months ago
      I think Ken should be bald by now, He's like fifty years old.
      • stupid preoccupations 4 months ago
        Lol, And maybe they could have him come with a nice toupee as an accessory?
      • Robin 4 months ago
        I know you guys are just lightening up the subject I do this all the time but something about kids you know
    • Pixie  •  Toronto, Ontario  •  4 months ago
      yes i would certainly buy a bald barbie for a cancer patient child. Not a bad idea at all!
      • Robin 4 months ago
        I would buy it for non cancer kids too and explain what it means so they will know compassion
    • North  •  4 months ago
      It's not about if they "need" it or not. It's about somebody caring about what they're going through. It's about having a long-loved, iconic toy that looks like them. My brunette daughters like brunette Barbies. My two blond nieces like blond Barbies. Why wouldn't a child who has lost their hair to cancer treatments want a bald doll? It think it's a great idea.
      • Krys 4 months ago
        Yep. Me and my ginger barbie dolls, and my best friend with her blonde dolls. It was even better if they had our eye colours too.
    • Eric Hicks  •  Kitchener, Ontario  •  4 months ago
      good for them.
    • Stingray  •  Oshawa, Ontario  •  4 months ago
      How about wheel chair Barbie complete with motorized chair.
    • Katie  •  Georgina, Ontario  •  4 months ago
      Would I buy a bald Barbie? I'd buy several, as long as all the proceeds went to cancer research.
    • to the dogs or whoever  •  Prince George, British Columbia  •  4 months ago
      This is just fine, but I don't see how it is necessary, considering that 9 out of 10 little girls (myself having been one of them) hacks off all their barbie's hair at one point or another. If she doesn't come bald, your little one will take care of that mark my words! Lol. Maybe besides being tolerant and culturally sensitive they are trying to be practical and help save the moms from having to clean up all of barbies hair off the floor when little Janie gets an incling for the scissors.
    • Jeff Rey  •  4 months ago
      Although I understand the call, i can't see it really moving off the shelves. Perhaps being available through Mattel's website would be best.
    • Macy  •  Toronto, Ontario  •  4 months ago
      all of you who think this bald barbie idea is a bad thing for various reasons especially those reasons about that bad ideas that children might get about themselves from the new doll, you have your head up your #$%$ and you obviously don't know children very well. a young child will look at the doll and understand that if barbie can beautiful bald then the child can too. An older person will appreciate it.
    • Terri  •  Burlington, Ontario  •  4 months ago
      What little girls with cancer need is to be NORMAL......no amount of money can or ever will do that.....so thank you Barbie for showing little girls around the world that it is okay to be bald, it is okay to be you!!!
    • zarky...  •  Barrie, Ontario  •  4 months ago
      Perhaps compromise and have a bald Barbie with a wig, since many chemo patients get wigs. Best of both worlds. Plus Mattel can make bonus $$$ by selling different Barbie wigs.
    • bee-09  •  4 months ago
      Of course critics are going to try to tear this apart. Barbies are a huge part for many little girls upbringing and helping them expand imaginations.
      I think this is a wonderful idea, and I think that many little girls who have lost their hair would like to have a special "princess" to relate to
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