How Fast Food Ads Stack Up to Real Thing

You think this is the only burger that doesn't match up with the ad? At least the whopper is a big burger. Have you seen McDonald's ads and compared the burgers? In the ad the burger comes half way up the cup beside it. In reality it's only about an inch thick.

...and this surprises you?

I'm sure that the one in the advertisement picture is not real.

It's time our governments did some real work for a change, and legislated all aspects of advertising. Advertisers should be forced to show these things as they really are. and be subject to huge fines if advert's exaggerate the appearance, size or quality of a product!

It's exactly like in the ad posted...... They show you what could be a great tasting burger and then they serve you crap...... That's why I don't eat at fast food joints.

I remember seeing a document a few years ago that the "stuffs" they use for for advertising, especially foods, are not real. I don't think you want to eat it if they give you one looking like the one from the ad.

There have been numerous reports done this in the past. It's not just the fast food companies, it's *anyone* who commissions food photography. Food photographers know numerous tricks to get products to look their best and most of the food displayed in ads is not even eatible!

For burgers, the buns are untoasted (cold) which is why they appear uncrushed. The paties are "flash flamed" on the outside only (still raw inside) so they don't go flat, etc.

Ever see a nice looking image of a turkey being carved? Same thing, only the ouside is flashed-cooked, the inside is raw. If they show a knife carving a section away, they use a flame torch to cook the exposed meat.

Etc, etc, etc...

What do you expect. There are no adequate laws against lying in advertising and the laws that do exist are not enforced because smart lawyers know all the loop holes. Our government is failing us by not protecting consumers with simple easy to enforce laws when it comes to advertising.

Disgusting and cheap!

why eat crap in the second place.

advertising is all about making things look appealing, they have food "artists " to make the food lokk as appetizing as possible. They will have the "perfect "bun with the most sesame seeds, the perfect tomato and onion slice, the meat in the picture is probably not even cooked fully.
Accept the fact that you will never get exactly what is pictured, if you do, you are only fooling yourself.

Surely, no one can possibly be surprised by this; creating fake food for advertising is an art form. The real thing never looks as good as the stuff in the pictures.

Who sat on it?!

I think it looks better than the ad!!!

hmmm... yummy? i don't think so O_O

I don't like them Saggy old buns, madame! False advertising is all around you! This is like a
pretty girl you see in an ad who is in reality, is only wearing a whole crap load of makeup. Well, sort of I guess.... I first saw this article last year on the online version of this really cool magazine called "mental floss"! pretty sick hey?, especially how
long,ifever, it takes this crap to decompose. Ewwwwww! Think i'll spare my poor body from this particular kind of harm thank you very much!

I remember years ago when a Whopper live up to it's name. Not anymore.

doesn't help much when its a bunch of kids cooking your burger..
.you'll be lucky if the order is right at all.

Hey where's the fries?!

both times years back i bought burgers from burger king, I got food poisoning,, never ever returned.