Fashion Goes Green: 3 Brands That Are Saving The EnvironmentEarth Day is right around the corner and its got us thinking about how many of our favourite brands have joined the revolution towards sustainable fashion. Gone are the days when environmentally-friendly fashion was expensive and unflattering; eco-friendly fashion and beauty has now gone mainstream with several up-and-coming designers showcasing sustainable and ethical garments (read: no animal products) on their fall/winter 2013 runways. For the high street shopper, here are three brands that have made huge strides toward a greener fashion future: H&M
Formerly one of the most prominent fast fashion retailers, H&M has recently introduced several environmental initiatives that could make them one of the most eco-friendly major vendors in the world. Focusing largely on the statistic that 95% of textiles can be recycled, H&M has introduced their garment collection program that allows consumers to donate up to two bags of old clothing a day (any brand, any condition) and receive a $5 off coupon towards their next $30+ purchase. Add to this H&M’s recently-launched Conscious Collection featuring clothing and accessories made with sustainable fabrics including organic cotton, recycled polyester, recycled polyamide, and Tencel (a biodegradable fabric made from wood pulp).
One of the largest retailers of denim worldwide, Levi’s was also one of the first brands to take the leap to improve their eco-footprint. Ensuring their cotton farmers use an environmentally-friendly growing process, including strict water quality requirements and no harmful chemicals, Levis also teamed with the National Resources Defence Council to reduce the impact of textile mills on local waterways in China. Levis is working to educate consumers about how to use water in a responsible manner–namely, washing your denim in cold water, line-drying, and donating old garments to charity. Check out Levis WaterLess Jeans, that reduce water use in production by up to 96% (select styles). Lush
Started in the 1970s in a tiny setup in England, Lush has expanded exponentially over the last 43 years and is renowned for their unfailing devotion to environmentally-friendly products and production. Enthusiastic supporters of local markets and sustainable sourcing for raw materials, Lush also sources linen from suppliers that treat and reuse water on site. If that wasnt enough, they also use 100% BPA-free bottles and pots for their lotions, biodegradable shipping materials, and eco-friendly Bullfrog Power to supply their two Vancouver supply outlets with power. Lush’s wide selection of “Naked” items is helping to eliminate water in their products and avoid unnecessary packaging where possible. Keep your eyes open for their limited edition creations and Charity Pots, proceeds from which raise funds for various charities. To learn more about the above brands environmental initiatives, check out their websites. Websites:
http://www.lush.ca/on/demandware.store/Sites-LushCA-Site/en_CA/AboutUs-EthicalCampaigns?start=6 Written by Erin Richardson