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    Children's Pageants a Generation After JonBenet

    In the August issue of Good Housekeeping, we look at little girls in beauty pageants on the occasion of what would have been JonBenet Ramsay’s 21st birthday. We were especially interested in talking to Peggy Orenstein to give us the big picture on princesses, pageant queens, and how we’re raising (and failing) our girls today.

    Eden Wood, 6, in her room among her trophiesEden Wood, 6, in her room among her trophies

    Eden Wood, 6, in her room among her trophies

    It is difficult to ignore the link between the flirtatious behavior exhibited by pint-size contestants in heavy makeup (it's not uncommon for toddlers to be encouraged to wink or blow kisses at the judges) and the naive sexuality that is becoming increasingly blatant among elementary school girls. Peggy Orenstein, who wrote about child beauty pageants in her latest book, Cinderella Ate My Daughter: Dispatches From the Front Lines of the New Girlie-Girl Culture, believes that pageant girls are being taught to see themselves as objects of others' pleasure. "I'm not saying that when they wiggle their hips and wink at judges at the age of 4 or 5, they have any idea that what they're doing is a highly eroticized, seductive gesture," she says. "But pageant girls are definitely learning that if they act in a very sexualized way, they will get attention. The risk is that as they become adult women, they will continue to see their sexuality as a performance and not something connected to their own true feelings."

    Related: Behind the Scenes of a Child Pageant

    Mia Spargo, 4, before a pageantMia Spargo, 4, before a pageant

    Mia Spargo, 4, before a pageant

    Whether it's a 5-year-old strutting down the pageant runway in lipstick and false eyelashes, or the 7-year-olds who became a YouTube sensation for a sexy Beyoncé "Single Ladies (Put a Ring on It)" dance routine, the fact that these young girls don't mean to be sexual is actually part of the problem. When very young girls learn to disconnect sexy motions from the thoughts and feelings behind them, it's hard for them to integrate all of those elements as they get older. Deborah Tolman, Ed.D., a professor at Hunter College and author of Dilemmas of Desire: Teenage Girls Talk About Sexuality, says, "From Toddlers & Tiaras to America's Next Top Model, reality TV takes away a lot of what we know is good for girls. Focusing so much on how you look is problematic. Instead of focusing on how she feels — which is an important skill growing up — a girl learns to sexualize herself. Your body is a compass, and premature sexuality takes the arrow out of the compass." 

    Eden Wood getting encouragement from her momEden Wood getting encouragement from her mom

    Eden Wood getting encouragement from her mom

    "In 1996, when JonBenet was murdered, it was shocking for us to see a 6-year-old wearing lipstick and eye shadow," says Orenstein. "Now, market research studies have found nearly half of today's 6- to 9-year-olds are already using lipstick or lip gloss. Walmart launched a makeup line just for girls 8 to 12. Abercrombie & Fitch marketed a padded push-up bikini top for 8-year-olds. It's easy to slam pageants, but maybe that's because no one wants to deal with the bigger picture, which is the day‑to‑day sexualization of all our daughters."

    Related: Read the Full Story of Toddlers in Tiaras

    Perhaps it's precisely because sexy dress-up has gone mainstream that Toddlers & Tiaras, the TLC network's hit reality show about child pageants, draws 1.4 million viewers per week. Toddlers & Tiaras made Eden Wood a star. The chubby-cheeked 6-year-old has more than 15,000 fans on her Facebook page, and there are nearly 700 YouTube videos of her posing, prancing, or performing one of her talent routines: a song-and-dance act in which she struts and swaggers, swings her hips, flips her hair, coyly sticks her fingers in her dimpled cheeks, and belts out lyrics in her untrained but very enthusiastic voice. 

    A young contestant practices her walkA young contestant practices her walk

    A young contestant practices her walk

    The demands of pageant life can be relentless. Many of the girls start competing as babies; some, like Eden, are homeschooled and spend Fridays making all-day trips to pageants. The time devoted to pageants is a developmental concern, says Northwestern's Doheny: "On the most benign level, the girls who participate in pageants truly limit the time they get to engage in playtime and other creative endeavors, or to learn and practice other competencies, like sports or personal relationships with peers." The top girls on the pageant circuit not only have hair and makeup stylists; they also have "beauty walk" consultants and "talent" coaches.


    -Photos by Dan Nelken

    Click here to see more images from our special report on child beauty pageants.

    Do you think our girls are oversexualized today?

    More from Good Housekeeping: Reprinted with Permission of Hearst Communications, Inc.
     

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