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Survey reveals what Canadians think of their skin, beauty habits

Beauty may be only skin deep, as the saying goes — but just what do real Canadians think about their skin and the beauty routines that keep them looking and feeling fresh?

A survey conducted by Leger Marketing on behalf of Nivea Canada has helped to uncover Canadians' skincare attitudes, habits and routines.

What the survey found was that the summertime was when the majority of Canadians thought their skin was at its prime, with 82 per cent saying it was when their skin looked best.

The survey also found many key differences among Canadian men and women when it comes to personal skin care.

Some of the Nivea Skin-dex findings included:

- Canadians use an average of 2.5 skin care products on a daily basis, with women using 3.4 items daily on average, compared to just 1.5 for men.

- Including time spent in the shower, women spend an average of 16 minutes per day (or 4.0 days per year) taking care of their skin, whereas men on average spend 10.5 minutes per day (or 2.7 days a year).

[See also: Seven rules of smart summer skincare]

- The average amount of time Canadians spend taking care of their skin declines with age, with 18-24 year olds spending 15.5 minutes taking care of their skin vs. those 55 and older who spend only 12.1 minutes on skin care.

- Women responded that face moisturizer (20 per cent) was the number one skin care product they couldn't live without, whereas most men said bar soap (27 per cent) was the item they had to have. The item both sexes agreed was vital was deodorant — 22 per cent said they couldn't live without it.

-When it came to dry skin, 25 per cent of men said it was the number one source of dissatisfaction with their skin, vs. 14 per cent of women.

- Men have fewer complaints about their skin. One quarter of male respondents said they had zero complaints about their skin, but only 1 in 15 women said the same.

- When it comes to facials and other salon and spa treatments, 19 per cent of women will treat themselves, whereas only 6 per cent of men say they'd indulge.

- Perhaps not surprisingly, more women (16 per cent ) than men (10 per cent) say that others judge them based on the quality of their skin

- Nearly one quarter (24 per cent) of women say they'd consider non-surgical treatments to fill in facial lines and/or plump skin, whereas only 9 per cent of men would consider these types of treatments.

Tell us: Do these findings reflect how you feel about your skin?

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