Ramen Burger poised to become the next cronut

Ramen Burger poised to become the next cronut

Urbanites are known to relish in food trends that include a mash-up of two highly popular food items, but New York City foodies are particularly cult-like in their following.

This past Saturday a crowd of about 500 New Yorkers waited in the rain for up to two hours just to taste the new Shoyu Ramen Burger served at Brooklyn's Smorgasburg food festival.

The Shoyu Ramen Burger is a medium-rare prime ground beef patty served on a fried and crusty ramen noodle bun, topped with a special sweet sauce and your choice of toppings.

Some media outlets are comparing the popularity of the burger to the cronut -- the doughnut-crossiant hybrid that has taken the food world by storm since being introduced in May-- resulting in similar food lineups.

Also see: This burger costs $330,000

"The burger is juicy and delicious," Kendrick Lo, one of the lucky tasters, tells Huffington Post. "They cook it perfectly medium-rare and the ramen noodles work surprisingly well as a bun."

The Shoyu Ramen Burger was created by Keizo Shimamoto, a ramen enthusiast originally from Los Angeles, who spent some time in Japan, and currently resides in New York City.

"In just two days, the Ramen Burger went from dream to Internet superstar before I even sold a single one," Shimamoto writes on his blog.

The hype surrounding his burger started a few days before it debuted last Saturday when Shimamoto posted an announcement on his blog and Facebook page about his plans to serve a limited 150 it at the festival. The Atlantic then picked up the story resulting in 2.4 thousand Facebook likes, and Good Morning America asked Shimamoto to be a guest on their show.

Also see: Cronut burger to be unveiled at the Canadian National Exhibition

Due to the overwhelming popularity of the Shoyu Ramen Burger, the Brooklyn Flea Market announced on their Twitter page on Wednesday that it will be serving 300 of the burgers starting at 11 a.m this upcoming weekend.

Shimamoto tells the Los Angeles Times that he has always loved the burgers, but it wasn't until he lived in Japan that he really started craving them.

"I would try to make Ramen Burgers in Japan, but since beef is so expensive over there, I never really tried to put them on the menu. Now that I'm living in New York, I just felt that it was time to give it another try. And once I did, I just knew I had to introduce it to the world."

And quite the introduction it was.