Kleinfeld Bridal: ‘Say Yes to the Dress’ store to open in Toronto

For many brides-to-be, the dress hunting experience is almost as important as finding the perfect gown.

It’s why there’s often an entourage of family in friends in tow as she tries on the single-most expensive garment she will likely ever purchase.

Over the past few years, television show “Say Yes to the Dress” has glamourized this process by inviting viewers into New York City’s 35,000 square-foot Kleinfeld Bridal.

Thanks to the presence of a dozen cameras, Kleinfeld, the world’s largest luxury bridal retailer, has become synonymous with the place where the betrothed lace-up in a series of expensive dresses before settling on “the one”.

Also see: The financial benefit of not rushing to the altar

Many a Canadian bridal party has slipped across the border to undertake the Kleinfeld experience, except now there’s no border crossing required thanks to a Canadian flagship store set to open at one of the Bay’s downtown Toronto locations.

The 20,000 square foot shop is scheduled to open its doors in 2014 and will offer a similar New York-style feel to the Canadian bridal market.

"Brides will now have access to expert bridal consultants and the same scope and breadth of designer gowns available at the New York Store," the Hudson’s Bay Company says in a press release.

Also see: Nova Scotia couple ties the knot at Tim Hortons

Along with its popular bridal registry, the move solidifies the Bay’s desire to become a one-stop shop for brides.

CEO and president Bonnie Brooks, the mastermind behind the Bay’s impressive makeover into a Canadian fashion mecca, says just as much in a public statement about the merger.

“This incredible partnership will further our position as Canada's headquarters and leading destination for gift registry, and now for designer bridal wear. Hudson's Bay is proud to provide what will be the only full-service bridal destination, offering brides and their wedding parties a full selection of fashion, jewelry, gifts and more," she says.

But will the store also come with a pack of hovering cameras set to transform regular Canadian women into reality TV stars? Let’s say “no” to that part, shall we?