She’s breathlessly watched for her style, her poise and now her waistline as the world awaits the pop of the royal fetus.
But there’s another part of Catherine, Duchess of Cambridge that women in the U.K. are watching closely: Her nose.
According to British plastic surgeons, requests for procedures to emulate the Duchess’ “near perfect” sniffer have tripled across the Isles since 2011.
"Her nose is straight with a cute, rounded tip and is perfectly in proportion to her face," plastic surgeon Maurizio Persico tells the Daily Mail. "This gives Kate an attractive and striking profile."
"Plus, she always looks happy and confident in photos, which is especially appealing to women whose own appearance makes them unhappy – those who feel self-conscious about larger or crooked noses, which they believe dominate their faces," he adds.
While her nose may not appeal to everyone (and it’s definitely culture specific), psychologist Carmen Lefevre tells the paper that there’s actually some kind of evolutionary explanation for why we like her small, cute snoot.
‘The symmetry of Kate’s nose, the angle between her lip and the tip of her nose and the minimal amount of nostril on show, are all near-perfect,’ Lefevre, a facial attributes specialist, explains.
But there’s another reason women are lining up to slice their schnozes into Kate Middleton replicas.
The illusion of power and celebrity beckons us to emulate the symbols of those who possess that power and celebrity.
For this same reason, sales for cowboy boots went through the roof in New York City when President Ronald Reagan sported them during his time in the White House. Wall Street bankers who had never set foot on a ranch wore Stallions into board meetings.
And now, women like Danielle Murray would choose to model her nose after the Duchess instead of any of the equally lovely noses she may have seen on the women around her.
“It was during the royal wedding coverage in April 2011 that I decided I wanted Kate’s nose,” says the 24-year-old from Manchester. “From every angle, whatever her facial expression, she looked utterly beautiful. Her nose was adorableand feminine.”
Similarly, Jessica Blaier was willing to shell out $12,000 for a Duchess rhinoplasty special on this side of the pond as well.
"Every time she smiled I was like 'Wow! I want my nose to be like that,'" the 21-year-old tells Good Morning America.
Now that she’s “thrilled” with the result, Blaier is trying to squeeze the most out of her investment.
"I try to get in every picture I can," she says. "Her nose is what I modeled with and that's what I got. It was definitely a process, but it was so worth it."
While the Duchess of Cambridge is the latest high-profile person whose face has launched a thousand scalpels, she’s certainly not the first.
Among the most requested nostril-havers in recent years, actresses Scarlett Johansson, Jessica Alba and Natalie Portman have all been cited as nose-spiration for thousands of women (and some men) seeking to change the way they look.