HommeMystere: Finally, lingerie for men

Tired of the sartorial inequality in the bedroom? Ladies, now you can pick up something lacy for him to wear. Valentine's Day will never be the same.

HommeMystere is selling lingerie tailored for men. No silk boxers and robes here, folks, just silky panties, bras, g-strings, teddies and camisoles — custom-fitted for a men.

Men, you no longer have permission to steal your wives' negligees.

(Don't worry, HommeMystere ships its lingerie worldwide in unmarked padded envelopes. The mailman doesn't have to know what goes on in your bedroom.)

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The Australian company has been in business for a few years, but only recently made headlines thanks to a video of its Las Vegas runway show that was posted last week:

HommeMystere clarifies in the FAQs that it has no demographic agenda and wants to provide sexy lingerie for all men, regardless of sexual orientation or planetary origin.

"We provide our lingerie for guys. We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion. We just design and manufacture attractive luxury underwear for men."

In response to a criticism that men won't want to wear thing that "aren't masculine," the company writes, "Plenty of men are interested and do buy — as do their partners. It's not meant to be masculine, it's meant to be comfortable."

According to testimonials on the site, there are already plenty of satisfied customers.

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"I have purchased HommeMystere's lingerie over the past two years. My wife loves when I wear it — in fact she says she is jealous because my lingerie looks better than hers," a customer named Doug writes.

"It's fun, it feels great and it makes choosing underwear each day a little more enjoyable," the company writes.

A few distributers across America already carry the line.

James, a representative for Studio One Lingerie in Avenel, New Jersey, anticipates that the line will be a big hit at his store, telling Gothamist that they "picked up the whole entire line," and that "we're going to have a huge selection."

Pretty little things in the boudoir aren't just for women anymore.