Women have long been searching for the proverbial "Fountain of Youth." From night creams to makeup tips to surgical intervention, nothing is off limits when it comes to keeping or reclaiming a youthful complexion — bird poop and synthetic snake venom included.
Enter the Facelift Bungee, the newest at-home anti-aging product on the market promising to offer an affordable surgery-free and Botox-free facelift.
ABC News explains how it works:
"The product consists of two small combs linked by a bungee cord. Users are instructed to make a small braid at each temple. They insert one comb into a braid, pass the cord around the back of the head and insert the second comb into the braid on the other side."
Watch the Facelift Bungee, modelled by its creator, below:
Essentially, the technique uses a tight, high ponytail to pull the facial features upward, with the addition of a little bungee cord. The hair on top of the head is then pulled over the cord to hide it.
Some are calling it "Spanx for the face."
Creator Kim Aschauer developed the Facelift Bungee following a plastic surgery consultation that had her shocked by the outrageous prices. Desperate to turn back the hands of time, her $25 Facelift Bungee was the result of "pure panic," she tells Good Morning America.
Aschauer promises the device doesn't cause any more pain than a standard ponytail headache — assuming you wear your ponytails really tight — and will take ten years off your face.
See the before-and-after gallery here.
Of course, any tightened areas will sag and wrinkle again the minute you take out the Facelift Bungee. The solution is among the most temporary fixes out there.
The Facelift Bungee is just another contribution to the anti-aging industry set to hit $114-billion by 2015. In 2011 alone, over five million Botox injections were given.
It's certainly cheaper and simpler than a "Vampire FaceLift" in which your own blood is drawn and spun to remove the plasma from the red blood cells, and then the plasma is re-injected into your skin to put a little "youthful flush" back in your cheeks, EverydayHealth reports.
Would you pin back your temples just to shave a couple years off your face? Or would you rather use a few strategic beauty tips, eat well, and embrace aging naturally?