is launching SHe, a steakhouse and nightlife destination designed for women.This New Year's Eve in Las Vegas, Eva Longoria
Because women like red meat, too.
A news release describes the eatery as "an updated interpretation of the gilded age when wealth and excessive opulence ruled America's upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests."
Called a "destination for female high rollers" by CHOW writer John Birdsall, SHe is getting plenty of raised eyebrows even through its opening is still months away, thanks to the proposed tiny portions, dance floor, sexy female performers and modeling runway.
3D projection mapping, cryogenic fog and rain curtains will also be featured in the 1920s-themed restaurant, Vegas Seven reports.
"I know steak houses are usually associated with men, but I can't imagine that women feel discouraged to go to them," says Karon Liu, a Canadian food writer, tells Postmedia News. "I mean, are you intimidated by the Keg? Is it too phallic for you?"
Men will still be welcome at SHe, but they certainly aren't the target demographic.
Rebecca Tuvel, a doctoral candidate in feminist philosophy at Vanderbilt University in Tennessee, tells Postmedia News that while Longoria's restaurant is being framed as a female equivalent to "breastaurants" like Hooters, it's actually a step in the wrong direction.
"(Longoria's) steak house has small plates presumably because all women have — or should have? — tiny appetites. And a catwalk featuring women with their body parts — read: finest cuts — on display," she writes in an email. "The goal is what? To be able to eat a fine piece of ass, look at a fine piece of ass, all while maintaining your fine piece of ass."
Longoria's steakhouse isn't the first one for the ladies — and not even the first one in Las Vegas. STK prides itself as "a flirty, feminine take on the classic American steakhouse."
And Korea's industrial-themed Mies Container restaurant hires its attractive all-male staff for their "energy and masculinity," CNN Go reports.
Would you dine at steakhouse targeted at female meat-lovers? Or do you prefer bigger cuts of meat — sans shiny catwalk, fog and seductive dancers — when you order your steak?
Watch the video below for tips from Fabio how how to choose and cook off the perfect steak.