Advertisement

Clever anti-abuse ad that only children can see

A Spanish organization has released an anti-abuse bus stop ad that looks different to children and adults, depending on the height of the person looking at it.

The ad was launched in April by Fundación ANAR (Aid to Children and Adolescents at Risk), a Spanish hotline for abused children.

Grey Spain ad agency created the ad for the charity organization and posted this video on YouTube explaining how it works.

Also see: Saudi Arabia's first ever anti-abuse ad a step in the right direction

Using a process known as lenticular photography that has existed since the 1940s, the organization created one image that is only visible to someone looking up at the ad, presumably a child under 4 feet 10 inches. The other image is visible only to anyone over that height, presumably an adult.

The children's image shows a boy with a bruised cheek and the organization's hotline number with the message, "If somebody hurts you, phone us and we'll help you."

The adult's image shows the same boy with an unmarked face and the words, "Sometimes, child abuse is only visible to the child suffering it."

Also see: Provocative new PSAs highlight the danger of technology and sexual predators

"Thanks to the publicity on media and all the comments on social networks, the campaign has achieved its main objective: Raise awareness of the Foundation and [its] phone number 116-111 for children and teenagers at risk," writes Grey Spain underneath the YouTube video.

The process of lenticular photography has also been used for "animated" stickers found on children's lunchboxes and stationery.

What do you think about this anti-abuse ad? Do you think it will be effective?