Would you buy a hotdog from the world's richest chef? (WireImage)World-famous chef and healthy-eating advocate Jamie Oliver is set to do what few would ever predict: open a hotdog restaurant.

Oliver, 37, is preparing to opening The Dog House & Diner on Shaftsbury Avenue in the heart of London, England's theatre district, the Independent reports.

Yes, the man who called McDonalds' presence at the London Olympics "contradictory" is about to serve up hotdogs, burgers and ribs in the same city.

Oliver's decision to jump onboard the gourmet fast-food trend has raised plenty of eyebrows, especially since he's been recently criticized for not living up to his healthy-eating platform.

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Earlier this month, the charity group Consensus Action on Salt and Health discovered that a dish from Jamie's Italian restaurant served up the most salt out of six other dishes from celebrity chef restaurants. It had more than the daily recommended intake of sodium in one serving of his game meatballs. So much for healthy eating.

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