7-year-old girl writes to Lego about gender stereotyping

Lego just can't seem to shake its image of being a sexist toy company.

When the toy giant came out with its 'girl line' in 2011, profits soared, yet critics accused the company of gender stereotyping. Then last year, the company took further heat for a sexist set of construction worker stickers.

Now, a bold 7-year-old girl has become an Internet star after penning a letter to Lego asking the company reconsider how they portray their female characters.

Charlotte Benjamin takes issue with the company's girl toy line, which comes in pastel pink and purples hues, complete with hearts, puppies and beauty salons. She feels the toys are lacking in more ways than one.

Read her letter below:

My name is Charlotte. I am 7 years old and I love Legos but I don't like that there are more Lego boy people and barely any Lego girls.

Today I went to a store and saw Legos in two sections: the pink (girls) and the blue (boys). All the girls did was sit at home, go to the beach and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.

I want you to make more Lego girl people and let them go on adventures and have fun OK!?! Thank you.

From Charlotte.

Charlotte's father sent the letter to Sociological Images, a blog run by sociology professor Lisa Wade, who then posted the letter to her Twitter and Facebook account.

So far, the letter has seen over 2,000 retweets on Twitter and over 4,000 shares on Facebook, and most commentators are praising the young girl for speaking out.

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"I played with Legos growing up and they didn't have "girly" legos, so why does it matter if they are pink or blue or what color they are. I also played with hot wheels and Heman as much as I did Barbies or dolls. We need to teach our kids to be more flexible with gender roles," writes Facebook user Rosina Roach Philpot.

"I grew up in the late 70s/80s. There was JUST Lego. Everybody played with it. There's no need to genderise building blocks!!!!" adds Facebook user Lizzi Báthory.

What are your thoughts on the Lego girl line? Sound off in the comments below.

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