Patagonia is asking customers NOT to shop on Black Friday
This year, Black Friday
has evolved into Black Thursday
, with big retailers like Wal-Mart
, Target, Macy's, Kohl's, and J.C. Penney opening their doors to rabid shoppers on Thanksgiving day. According to the National Retail Federation, 140 million people will be shopping over the holiday weekend. While most businesses are drumming up sale techniques to lure shoppers into spending more money, Patagonia
has taken a vastly different approach.
More on Yahoo Shine: 4 Unexpected Items Yield Big Savings on Black Friday
The outdoor apparel company has launched an anti-Black Friday campaign, urging shoppers to repair their old Patagonia gear instead of buying new items. It's launched a partnership with iFixit to provide repair guides for every type of Patagonia gear, from jackets to clothing to luggage. This initiative is also coming to life in 15 select retail locations in Austin, Boston, Cardiff, Chicago, Denver, New York, Palo Alto, Portland, San Francisco, Santa Cruz, Santa Monica, Read More »from Patagonia Tells Customers Not to Shop on Black Friday. Wait, What?